Technology works because it’s complex. We use playful analogies, symbols and semantics to enable a better grip, understanding and leverage for people.
We start small, we work from first principles and connect dots. This is important to understand why things happen or not. We ask just enough questions to make your question yourself and your business.
Minimum requirements and simplicity are key to create maximum attempts. We use data and experiments to prove assumptions. When concepts are abstract we create meaningful and playful analogies so things become more simple.
In order to get the most out of everyone in every step of the way you need clear goal setting and great conversations. Next to this human centered approach we use the right tools to communicate explicitly and implicitly what the next steps are.